Social Media Content Creation & Instagram Management
Win Digital Attention
We create authentic storytelling content and manage your Instagram account for hospitality and professional services businesses.
Content that shows the true story of your business, and the account management to keep it working every week.
Storytelling content
Instagram management
Hospitality
Professional services
Web Development
GEO - for the answers AI gives your customers
built to last · SEO
Social Media Content Creation
eCommerce
Web Design
AI Automation
A real result: Yakitori 38, Canberra
30k
views on one reel in its first week
1k+
engagements on that reel
600
average views before, with no engagement
Viral
the hero dish, especially with an Asahi Super Dry
How the reel was made.
1 · Hook
Start with a question
“Fried chicken?” The chef hands a plate to camera in the first second.
2 · Process
Show the real work
Real hands, real kitchen: the cutting, the two coatings, the frying.
3 · Sound
Let people hear it
“Listen to that sound.” The fryer does the selling.
4 · Reveal
Pay it off
The big reveal, the chef’s reaction and a cold Asahi Super Dry.
Authenticity
Who wants to eat AI-generated food?
AI is everywhere. But in hospitality, authenticity still wins. People choose a restaurant for the real food, the real chef and the real room, so that is what we show.
Real kitchens, not renders.
Real chefs, not stock faces.
Real moments, not generated ones.
What we do.
Authentic storytelling
Content that tells the true story of your business: the people, the craft and the place behind it. Not stock-style posts, but real moments that people connect with.
Content creation
yourcafe
Meet the people behind our Sunday menu.
Formats we make
Vlog-style reels
Carousels
Stories
Photography
High-impact content, made to stop the scroll: reels, carousels, stories and photography built around your story.
Content calendar
Mon
Reel
Wed
Carousel
Fri
Story
Every post planned weeks ahead, so your account stays consistent and on brand.
Content pillars
Behind the scenes
People
Place
Product
A few clear themes, so your feed has a point of view and is more than a posting schedule.
Community
Do you take bookings?
Yes, message us and we’ll sort it.
Real conversations: we reply to comments and messages so people who reach out feel heard.
Instagram account management
Included
Strategy
Content creation
Posting
Community
Reporting
Comprehensive account management: strategy, posting, community and reporting, handled for you from start to finish.
Not sure what you need?
Who we create for
Our creation and management services are tailored for hospitality and professional services. Yakitori 38, a Canberra restaurant, is where we proved the approach.
Hospitality
Cafes and restaurants
Show the food, the people and the room behind the menu.
Hospitality
Bars and venues
Capture the atmosphere that makes people book.
Hospitality
Hotels and stays
Tell the story of the place guests remember.
Professional services
Firms and practices
Make expertise human: the people and thinking behind the firm.
Not sure which describes you?
Not a posting schedule.
A typical content calendar
Generic, stock-style posts
Looks like everyone else’s feed
Posting with no story behind it
Comments and messages left unanswered
An Innis Digital account
Content that shows the real story
Made for hospitality and professional services
Planned, posted and managed for you
Every comment and message answered
01
How much does social media management cost?
It depends on the scope of the work, so we quote by enquiry only. Tell us about your business, how often you want to post and what you need, and we will give you a clear picture in the first conversation.
02
What does Instagram account management include?
Strategy and planning, content creation, posting, community management and reporting. We handle it from start to finish, so you can run your business while your account keeps working.
03
What is authentic storytelling content?
Content that shows the real people, places and moments behind your business instead of stock-style posts. We find the story first, then create the photos, video and carousels around it.
04
Do you only work with hospitality and professional services?
Our content creation and management services are tailored to hospitality and professional services. If you are in another industry, get in touch and we will tell you honestly whether we are the right fit.
05
Do you manage platforms other than Instagram?
Instagram is where we focus our content creation and management. If you are thinking about other platforms, ask us and we will advise on what makes sense for your business.
06
How long before we see results?
Social media grows over time. Consistent, authentic content builds trust and an audience steadily, and we agree on what to measure with you at the start.
07
Do you work with businesses outside Canberra?
We are based in Canberra. Tell us where you are and what you need, and we will let you know how we can work together.
