Real Content for a Restaurant Worth Finding.
Client
Yakitori 38
Year
2026
Yakitori 38 serves delicious yakitori in the heart of Canberra. The food was never the problem. Few locals knew they were there, and their social media was quiet and inconsistent.
We created content that shows the real story of the restaurant. After testing different formats, vlog-style reels with an engaging hook, built around a chef challenge, performed best.
Scope of Work
THE APPROACH
Show the real story: the chefs, the kitchen and the food.
Test formats — we tried different content formats to see what Canberra actually responded to.
Lead with a hook — vlog-style reels with an engaging opening, built around a chef challenge, worked best.
Stay authentic — real people, real kitchen, real food. No stock footage, no generated food.
THE RESULT
One reel changed how people found Yakitori 38.
30k views in a week on a single reel, against an average of around 600 views with no engagement before.
1k+ engagements on that reel.
A viral hero dish, especially when paired with an Asahi Super Dry.
A reel that keeps working — it did not die in a few hours. It kept spreading and bringing in new followers and views.
In hospitality, authenticity still wins.
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