Web Design, SEO, Shopify & Social Media Services in Canberra
Services
Websites, online stores, search visibility and social content, handled by one team that knows how each piece connects.
Not sure where to start? Pick what you need below.
Web Development
GEO - for the answers AI gives your customers
built to last · SEO
Social Media Content Creation
eCommerce
Web Design
AI Automation
What do you need?
Web design
I need a new website
Fast, mobile-first sites built to be found and to bring in enquiries.
Shopify
I want to sell online
Shopify stores and custom apps that turn browsers into buyers.
SEO and GEO
I want to be found on Google and AI
Search that brings qualified enquiries, plus visibility in ChatGPT and AI answers.
Social media
I want consistent social content
Strategy, copy and creative that builds a real audience.
Not sure what you need?
Also available
Lead generation
Landing pages, conversion-focused funnels and campaigns for people ready to buy. Real enquiries, not vanity metrics.
AI and automation
Practical follow-up and lead-qualification workflows that save time and convert more of the enquiries you already get.
Where to start.
Starting out
Build first.
Get a proper website in place, then look at growth.
Have a site, not getting traffic
Get found.
Start with SEO and GEO and build the audience before you optimise conversion.
Getting traffic, not enquiries
Fix the leaks.
Lead generation and conversion work comes first, before you turn the traffic up.
Recent work.
SVC Contractors
A photography-led website for a Canberra plastering contractor.
Aussie Local Flooring
A Shopify store where customers work out how much flooring they need, then request a quote.
01
What does Build, Grow, Convert mean?
Build, Grow, Convert (BGC framework) is Innis Digital’s three-pillar framework for digital business growth. Build covers the foundation — website design, e-commerce, and digital strategy. Grow covers visibility — SEO, GEO, and social media content. Convert covers turning traffic into clients — lead generation and AI automation. Most businesses need work across two or three pillars depending on their current stage.
02
What is GEO — Generative Engine Optimisation?
GEO is the practice of structuring your content so your business is cited in AI-generated answers from tools like ChatGPT, Google AI Overviews and Perplexity. Traditional SEO gets you the blue links on a search results page. GEO gets you into the answers AI generates when someone asks a question. As more searches are answered directly by AI, without a click, businesses that optimise for this have a structural advantage.
03
What is the difference between SEO and GEO?
SEO (Search Engine Optimisation) focuses on ranking your website in traditional Google search results — the blue links. GEO (Generative Engine Optimisation) focuses on getting your business cited in AI-generated answers that appear above or instead of those links. Both matter. SEO builds your traditional search presence; GEO builds your presence in the AI-driven layer of search that is growing rapidly.
04
Does Innis Digital work with startups and small businesses?
Yes. The Build, Grow, Convert framework is designed for businesses at every stage — from startups building their first digital presence to established small businesses looking to grow organic traffic or improve conversion. Innis Digital works with businesses across Canberra and the ACT, as well as clients across Australia.
05
How do you help businesses show up in AI search results?
We optimise your content, website structure, and online presence so AI tools — ChatGPT, Perplexity, Google AI Overviews — surface your business when someone asks a relevant question. This involves structured data, authoritative content, citation-building, and making sure your business is referenced across trusted sources. It's the newer layer of search that sits on top of traditional SEO.
06
What is lead generation for a small business?
Lead generation for a small business is the process of attracting and capturing interest from potential clients who are ready to buy. This typically involves paid ads, conversion-optimised landing pages, targeted campaigns, clear calls to action, and follow-up systems that convert enquiries into actual clients. Innis Digital builds lead generation systems that focus on quality of enquiries, not just volume.
07
What does AI and automation mean for a small business?
For a small business, practical AI and automation means setting up systems that handle repetitive tasks — following up on enquiries automatically, qualifying leads before they reach you, scheduling content, or routing client requests to the right place. Innis Digital focuses on AI automation that solves real bottlenecks: the gap between someone showing interest and your business winning the work.
08
Do I need to use all three pillars?
It depends. Most businesses start with one or two pillars depending on where their biggest gap is. If you have no website, start with Build. If you have a website but no traffic, start with Grow. If you have traffic but low conversion, start with Convert. Innis Digital will recommend the right starting point after a free consultation.
