SEO in Canberra for Small Business
Get Found. Get Booked.
Innis Digital is a Canberra SEO agency. We help small businesses, tradies and not-for-profits get found on Google and named in AI answers.
Local, technical and content SEO, built around the searches your customers actually make. We explain what we do in plain English and report every month.
Local SEO
Technical SEO
SEO content
AI search (GEO)
Web Development
GEO - for the answers AI gives your customers
built to last · SEO
Social Media Content Creation
eCommerce
Web Design
AI Automation
What we do.
Local SEO
Show up when locals search: Google Business Profile, local citations, reviews and location pages, so you appear when someone in Canberra looks for what you do. Built for tradies, shopfronts and service businesses that win work by being found nearby.
Technical SEO
A site Google can read. Speed, mobile layout, structure, indexing and structured data, fixed in order of what matters. We audit what you have and tell you what to fix first.
SEO content
Page titles, headings and copy matched to the searches that bring real enquiries, written for people first. Service pages and guides that earn their place, not filler.
GEO: AI search
Customers ask ChatGPT, Google AI Overviews and Perplexity who to hire. We make your content clear and structured and build the trusted mentions AI answers draw on. It builds on good SEO, so we do both.
SEO recovery
Tried SEO and nothing changed? We look at what was actually done, tell you honestly why it isn’t working and rebuild the plan.
Monthly reporting
Plain-English reports every month: what we did, what moved and what is next.
Not sure what you need?
Problems we fix.
Common problems for local businesses, and what we do about them:
Local search
Customers can’t find you nearby
When someone in Canberra searches for what you do, you need to be in the results. We set up your Google Business Profile, citations and local pages so you show up.
Technical
Your site is slow or hard for Google to read
We fix speed, structure and indexing so Google can find and understand your pages, and visitors can use them. We tell you what to fix first.
Past SEO
You’ve tried SEO and nothing changed
We look at what was actually done and tell you honestly why it isn’t working. Then we rebuild the plan, even if the answer isn’t what you want to hear.
Who we do SEO for
We do SEO for any business or organisation that depends on being found. Some examples:
Trades
Tradies and trade businesses
Be the name that comes up when someone nearby needs help now.
Retail
Retail, cafes and local shops
Show up when locals search for what you sell.
Community
Not-for-profits and community organisations
Reach the people who need you and the people who support you.
Online
Online stores and eCommerce
Category and product pages set up to be found on Google.
Not sure which describes you?
Not a monthly report nobody reads.
A typical SEO service
Vague promises and jargon
A PDF of numbers each month
One-size-fits-all packages
Chasing rankings, not enquiries
An Innis Digital SEO service
Plain English and clear priorities
What we did, what moved, what is next
Built around your business and customers
Found on Google and named in AI answers
Made with care, not filler.
We don’t do low-effort, careless work. No keyword stuffing, no thin filler pages, and no promises of a ranking, because no one can honestly make one. We start with your business, write for real readers first and measure what brings in enquiries. Your SEO should earn its place.
How we work.
A clear plan before any work begins.
4
steps from first call to monthly reports
4 simple steps
01
Start with your business
We learn how your business works, who your customers are and what you have already tried with SEO.
Related services
Other ways we help businesses get found:
Online stores
Shopify web design
Selling products online? We design and build Shopify stores that are easy to run and ready to be found on Google.
Social media
Social media content
Real content and Instagram management for Canberra venues and professional firms, built around your actual story.
Business websites
Web design in Canberra
Need a website that ranks and converts? We design and build fast, search-ready sites for Canberra businesses.
01
How much does SEO cost in Canberra?
It depends on the scope and complexity of the work, so we quote by enquiry only. SEO and GEO are monthly services. Get in touch and we’ll give you a clear picture in the first conversation.
02
How long does SEO take to work?
It depends on your website, your competition and where you’re starting from. SEO builds over months, not days, and we’ll give you a realistic picture after the audit. Be wary of anyone who guarantees a ranking.
03
What’s the difference between local SEO and national SEO?
Local SEO focuses on geographic searches such as “electrician near me” or “accountant in Canberra”. It involves Google Business Profile optimisation, local citations, review strategy and location-specific content. National SEO builds broader authority across terms that aren’t tied to a place. Most small businesses and tradies need both, weighted toward local. We do both, and we’ll tell you which matters more for your situation.
04
What is GEO, and do I need it?
GEO, or generative engine optimisation, is the practice of getting your business named in AI-generated answers from tools like ChatGPT, Google AI Overviews and Perplexity. SEO gets you the blue links on a results page. GEO gets you into the answers AI gives when someone asks a question. It builds on good SEO, so we usually do the two together.
05
Can you fix an SEO campaign that isn’t working?
Yes. We do SEO recoveries and strategy overhauls for businesses that have tried other agencies and seen flat or declining results. The first step is understanding what has actually been done and being honest about why it isn’t performing.
06
Do you only work with Canberra businesses?
We’re based in Canberra and work with businesses in the ACT and across Australia.
07
Do you build websites as well as do SEO?
Yes. We design and build fast, mobile-first websites and Shopify stores, set up for search from the start. You can also hire us for SEO alone on the site you already have.
