Form Submissions from Your Ads (Lead Form Extensions)
When a user clicks on your ad, a form opens directly within the Google search result or platform (like YouTube) without requiring the user to leave and wait for your website to load.
The User Experience: Incredibly fast and seamless. Google often pre-fills the form with the user's name and email address from their Google account, meaning they can submit it with just a couple of taps.
Setup: You build and configure the form directly inside the Google Ads interface during your campaign setup.
Data Retrieval: The leads are stored within Google Ads. You either have to download them manually as a CSV file or set up a webhook/CRM integration to pull them automatically.
Form Submissions from Your Website
When a user clicks your ad, they are taken to a landing page or page on your independent website, where they must find, fill out, and submit a form hosted on your server.
The User Experience: Requires a bit more effort from the user. They have to wait for your website to load, look at the page layout, and manually type in their information.
Setup: The form is built on your website platform (like WordPress, Squarespace, or HubSpot). To track it in Google Ads, you must place a snippet of tracking code (Google Tag) on your website's "Thank You" or confirmation page.
Data Retrieval: Leads go directly into your website's database, email inbox, or connected CRM system automatically.
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For a local service business like JK Cleaning ACT offering rubbish removal in Canberra, Form submissions from your website is generally the more suitable option, though a hybrid approach can work if you have the right setup.
Here is why website forms usually win for your specific industry, along with a look at how to use both:
Why "Form Submissions from Your Website" is Usually Best
Rubbish removal isn't usually an impulse buy; customers usually have specific requirements before they hire someone.
Accurate Quotes Require Details: To price a rubbish removal job, you need to know what you are picking up (e.g., old mattresses, green waste, concrete, or a full deceased estate). A website form allows you to build custom fields where users can specify the volume, type of waste, and even upload photos of the pile.
Building Local Trust: Customers want to know they are dealing with a legitimate, insured local Canberra business. Sending them to your website allows them to see your team, read local testimonials, check your service areas, and feel confident booking you.
Fewer "Accidental" Leads: Because junk removal requires coordination, you want to talk to people who are highly intentional. Website forms require a bit more effort to fill out, which naturally filters out people who click ads by mistake.
When to Choose "Form Submissions from Your Ads"
This option can work for rubbish removal, but only under certain conditions:
The "Urgency" Factor: If someone has a pile of junk they need gone today and they are searching from their phone, they want speed. An ad form lets them drop their name and phone number in two taps.
The Catch: Because Google pre-fills their info, it is incredibly easy for them to submit it. You will get a higher volume of leads, but you will spend a lot more time calling people back just to ask, "What kind of rubbish do you have?" only to find out it's too big, too small, or outside your service area.
The Verdict for JK Cleaning ACT
Start with Website Forms: Set your goal to Form submissions from your website. Make sure your landing page has a clear, easy-to-use quote form. This ensures you get high-quality leads who actually know what services you offer.
Add Phone Calls: On that same setup screen, ensure you also check the box for Phone calls. In the rubbish removal industry, a massive percentage of urgent jobs are booked by people who just want to call and talk to someone immediately.
Feature
Form Submissions from Ads
Form Submissions from Website
Conversion Rate
Higher (Less friction, fast, pre-filled data)
Lower (Requires website loading and manual typing)
Lead Quality
Mixed (Because it's so easy, people sometimes submit accidentally or forget they filled it out)
Higher (Users who browse your site and fill a form are usually highly intentional)
Technical Effort
Low (No coding required; fully managed in Google Ads)
Medium to High (Requires building the web page and installing tracking tags)
Brand Exposure
Limited (Users only see the ad and the form snippet)
High (Users get to explore your entire website, services, and branding)
